Live Video Report from Dallas Cowboy Stadium

I had the opportunity to check out Dallas Cowboy Stadium last week.  It’s an amazing facility.  Whether or not you’re a Cowboys fan, you will be impressed by the video display. It’s not just simply huge, it’s the largest video display in the world! In addition to the gigantic video screen, they have something like 3,000 HD video monitors throughout the stadium.  It begs the question,  why so much video at a live event?

You might also be wondering why they need such a large screen, I mean you are seeing what is happening on the field as it happens, right?  The answer is simple.  Jerry Jones, the owner of the Cowboys, understands the power of video.  After each play, he has an opportunity to show the replays so fans can see the play again.  He has this big vehicle to show fans other content during timeouts and in between quarters.  In other words, he understands the value of video in enhancing the experience for his customers….the fans.  He realizes how he can monetize that video to improve the fan experience, create more value for his sponsors, and as a business, increase revenues and make more money.

Most of you don’t have an organization the size of the Cowboys, but you can still learn from what they do.  Video marketing is an important tool for your company.  It’s a great way to enhance the experience for your prospective clients and customers, add value for your current clients and customers, and ultimately increase revenues and make more money.

Let me know what you think and if you really get what I’m saying here.  Please be sure to comment below.

David Henry / The Real David Henry

Four Steps to Video Marketing Success

If you follow me at all, you’ll know that I ALWAYS say that content is always king when it comes to video.  Good content is a must for video success.

While content is VERY important, it’s only part of video success.  There is a process that I teach to make sure the video produces the best results.  This process also helps make sure the content is on target.  I have four steps or four pillars of video marketing that I teach my clients.  Like legs on a table, the video platform does not stand up well (if at all) if one or more of the pillars is not in place.   Watch the video below for the rest of the story.

Let me know what you think.  Leave me a comment below.

David Henry / The Real David Henry

David Henry To Speak about Video Success at Hispanicize 2012 Conference in Miami

David Henry, a video marketing expert, will give tips on how to create successful videos to Hispanic public relations professionals at the Hispanicize 2012 Conference in Miami on Thursday, April 12, 2012.   

David Henry, an entrepreneur, video marketing and public relations expert, will speak to Hispanic public relations professionals, bloggers, marketers and other communications professionals at Hispanicize 2012 in Miami.  The session entitled, “Are Your Videos Getting Viewed? Top Tips to Video Success” is geared to show attendees common mistakes people make that keep their videos from being seen, getting views and getting results.  Mr. Henry will be speaking along with Alvaro Cabal from Ford Motor Company and Ariel Coro, technology expert from Tu Tecnología.

“Video is one of the hottest tools available to communicators today and the power of YouTube can’t be ignored,” said Mr. Henry.  “Many marketers make simple mistakes that can sabotage their success.  While content is always the most important factor, there are other steps one must do to ensure success.”

The session is geared to show public relations professionals, bloggers and marketers the common mistakes in creating video and give them a foundation to build upon for their future videos and video marketing.  The session will give concrete tips and will show examples of successful videos

Mr. Henry will address the two key reasons why most videos don’t get desired results: the first is that the topic isn’t relevant to the audience and that it’s not told in story format.  The second is that most marketers don’t know what to do once they’ve uploaded their video.  May don’t understand the strategies need to drive viewers and how to use the video to drive more traffic to their website, Facebook page or other social platform.

“Most people don’t put their audience first.  They have their message to tell and they don’t think about how the audience will react or engage with the video.  Success with online video always starts with the audience and understanding the triggers that get them to watch video and take the next step,” said Mr. Henry.

Hispanicize 2012 is in its third year, having launched in Dallas in 2010 and then moved to Los Angeles for the 2011 conference.  Hispanicize 2012 has grown to include not just public relations professionals and bloggers, but other media professionals, Latin film makers and Latin innovators.  Attendees will come from Fortune 500 companies, media outlets and public relations agencies.

David Henry (http://www.therealdavidhenry.com) is an experienced video marketing, public relations, social media and digital marketing professional with more than 20 years of experience working with companies and organizations of all sizes.  Currently, David is the President & CEO of TeleNoticias, LLC (http://www.telenoticiasusa.com), a Hispanic public relations, video marketing and social media company.  David is also the President & CEO of NovoMedia, LLC (http://www.novomediausa.com) , a video marketing,  public relations, social media and digital marketing company.

David has been hired to speak at a variety of conferences and meetings on topics related to public relations, audience marketing, social media and video marketing, He is a recognized authority on utilizing video, social media and public relations strategies to help companies generate new leads and grow their businesses.

(The Real) David Henry

Nine Rules for Creating Videos That Work

Great content is always critical for video success.  But there are other things you need to keep in if you want videos that get results.  I have nine rules of the road that are critical for video marketing success that I teach  to all of my clients.

ere are our 9 Rules of the road for video success:

Rule #1:     Keep it Simple…it’s too easy to over complicate this.  Getting video up fast is the key

Rule #2:     You have to have the right ATS  – Audience, Topic, Story

Rule #3:     Each video MUST have a PURPOSE and a CALL TO ACTION

Rule #4:     Focus on what matters… and not on what doesn’t

Rule #5:     Know how to stand out – be different .. be a leader!

Rule #6:     Go deep, not wide.  Make sure your content is focused.  Delve into many areas of your subject…no many subjects.

Rule #7:     Don’t overreach.  Each video should be about one thing and one thing only.

Rule #8:     Many videos is the key — One video alone does not create you more MONEY.  Successful use of video REQUIRES many videos, much content

Rule #9:      Marketing the video is as important as the content!  Proper SEO and view getting strategies is essential.

If you follow these rules, you are much more likely to have success with your videos and get great results.  Let me know what you think. Leave a comment below,

(The Real) David Henry

The importance of good lighting and a good camera in video production — Production Value

In this video, I talk about production value and how good lighting and a good camera can make a big difference in raising the production value of the videos you shoot. When shooting video for video marketing purposes, you need to understand your audience and the level of production value that the audience expects from you. For some audiences, videos produced on a iPhone, Flip or similar camera can work very well. For other audiences, you will want to raise your game.

Raising the production value doesn’t have to cost a fortune. There are very affordable lighting kits and camera upgrades that can make a huge difference. The purpose of this video is to show the contrast between video on an iPhone and a higher level of production.

Let me know what you think below by “liking” the video and leaving a comment.

Until next time.

The Real David Henry

(The Real) David Henry

How to Get Started Using Video

In this video, I talk about how to get started using video. The first question is always what kind of camera. The answer is simple: get whatever camera you will actually use! You don’t need an expensive camera. An iPhone, a Flip cam, a Sonny Bloggie and a Kodak zi8 are all examples of inexpensive cameras that take great video. You don’t need an elaborate setup. In fact, this video was shot using an iPhone and the lights in my office…no professional lights or equipment.

The next step is to the go and create your video. Get a topic, create a story, and start shooting. If you’ve never done this before, you’ll need to practice. So.. get your camera and go practice. In the next lessons, I will go into more in detail about what kind of stories work, how to create effective videos, and the other steps to making video work for you.

The Real David Henry
(The Real) David Henry

 

David Henry Speaks about Video Marketing at iMarketing Genius Conference in New York

(as posted on PR Log)

David Henry, an entrepreneur, video marketing and public relations expert, spoke to a full room at the iMarketing Genius Conference in New York yesterday. His presentation about video marketing provided the audience with key reasons why every marketer must be using video today.

“With the dominance of YouTube as the #1 video hosting platform and the #2 search engine overall, video can’t be ignored in any marketing outreach,” said Mr. Henry. “The significance of this is clear. People want answers and information in video format. If you aren’t providing it to them in video format you aren’t being seen. If you’re not using video, your competitors are!”

The two-day iMarketing conference hosted speakers such as Stedman Graham, Raymond Aaron, JT Foxx and Phil Grove. The conference focused on Internet marketing and branding ideas to help businesses grow and gain market share, even in this unstable economy.

Mr. Henry spoke about the importance of using video as a marketing tool. With the continued growth of YouTube, its impact on search, and the recent statement by Cisco estimating that 90% of all Internet traffic will be video by 2013, video simply can’t be ignored.

David Henry spoke about the need for strong content and the every video should tell a story. Most marketers make mistakes in the content/storytelling and in the dissemination of the video.

“Most people aren’t thinking of the end viewer and what will interest them and engage them. A video will only be successful if it successfully engages the viewer. That is what makes them watch it and share it,” said Mr. Henry. “And you can’t just upload it to YouTube and expect magic to happen. You have to SEO the video properly, execute a complete dissemination/distribution strategy, and engage people. Remember, YouTube is a social media channel like Facebook and Twitter. Many people for get that.”

The audience was comprised of business owners, real estate professionals, investors, entrepreneurs and Internet marketers. Feedback from David Henry’s presentation was very strong, with comments like “this presentation will help me grow my business”, “David Henry’s information about the future of video marketing is right on target”, and “David Henry’s presentation on video marketing is top notch. I can’t wait to implement everything he taught me.”

David Henry (http://www.therealdavidhenry.com) is an experienced video marketing, public relations, social media and digital marketing professional with more than 20 years of experience working with companies and organizations of all sizes. Currently, David is the President & CEO of NovoMedia, LLC , a video marketing, public relations, social media and digital marketing company. David is also the President & CEO of TeleNoticias, LLC, a Hispanic public relations, video marketing and social media company.

David has been hired to speak at a variety of conferences and meetings on topics related to public relations, audience marketing, social media and video marketing, He is a recognized authority on utilizing video, social media and public relations strategies to help companies generate new leads and drive business.

David Henry / The Real David Henry

David Henry Speaks with George Ross (Trump’s Right Hand Man) About Using Video

(The Real) David Henry had the opportunity do speak on the same stage as George Ross at the Billionaire Experience in New York. I had a chance to sit down with George and ask him about the importance of using video for business. This is one of the segments.

The Real David Henry

The Bigger Video Picture

I’ve already discussed the first step in beginning with video.  If you missed that post, scroll down.  In that, I give you some ideas – and, hopefully, motivation – to get started.  Today, I’m going to talk about some bigger picture ideas.

Yes, I said below that you should only focus on one video at a time.  BUT that doesn’t mean you shouldn’t look at the big picture of what you are creating.  For your video marketing to become effective, you are going to have to create more than one video.  In fact, you are going to have to create many.

It’s important to have an idea of where you are going with your videos and you should create a flow or map that outlines what you are going to cover (topics), how they will be presented (type of video), and how often you will distribute your videos.

So that this doesn’t seem overwhelming, you don’t need to be thinking about EVERY video you will create this year or in the next five years.  What I want is for you to map out the next 5-10 videos.  Have an idea of what you’re going to do.  It may be a 3-part series on the basics of social media marketing, followed by a 5-part series on how to write killer copy, followed by a video on the latest trends and another video on the hot topics in your industry.

What is important is that you have a plan outlined.  This will do two things: one it will keep you focused moving forward; two, it can show you how you may be able to produce several of those at the same time and save time and money.   Even though I did say to focus on one video at a time, that doesn’t mean that once that video is shot that you can’t be working on the next.  Further, you may be shooting at an event where there is so much potential content that you simply have to gather as much as you can, knowing it will be the content for several videos.

The take away is to look at the big picture when planning your videos. (You didn’t think you were done with one video did you!)  There should be a strategy in place that takes you from one video to the next and so on.  It will save you time, money and will keep your video strategy  moving forward.

As always, feel free to share your thoughts below.   I look forward to hearing from you.

David HenryThe Real David Henry

What is the first step to Video?

I’m often asked for the first step people should take to start with video.  The answer is simple: do ANYTHING!  The biggest thing that holds people back is over thinking it and the process.  It seems overwhelming to many, and complicated.  Let me let you in on a little secret…it’s not complicated and it’s not a big deal.

Yes, learning how to make really great videos does take some practice, but getting good at anything in life takes some practice.  The first step, though, is to start.

So, what’s the first step?  Just go and shoot a video.  Find a subject that excites you and/or about which your are passionate.  Then just go shoot a minute or two.  Once that is done, you’re on your way.  You can then look at what you’ve done, critique it, and make improvements for the next time.  Yes, there will be a next time!

If you’re a company looking to get started in video, then the first step could be simply to meet with a producer or company that can help you get started.  I find that most companies over think video.  I’m not saying that there shouldn’t be a strategy, but I’m saying is that you don’t need the perfect strategy in place to take the first step.  There are plenty of resources available that will help you refine your strategy (or, even, help you develop it!).

With the availability of low-cost cameras, anyone can get started.  It may not be the camera you end up using for the final product (although it can be), but it will get you capturing video, it can be a great means to practice…and again, it will take you past the first step.

As you probably know by now, YouTube is the 2nd largest search engine.  If you’re not using video, you are behind the curve.  The amount of video uploaded to YouTube on a daily basis is staggering.  If you are hesitating, trust me, your competition is not!  So take out your camera, your iPhone or whatever other device you already own to take video and go DO IT!  You’ll be happy to have taken the first step.  Usually, that is the hardest part!

Let me know if you have any questions or comments.  As always, it’s great hearing from you.

David HenryThe Real David Henry