Live Video Report from Dallas Cowboy Stadium

I had the opportunity to check out Dallas Cowboy Stadium last week.  It’s an amazing facility.  Whether or not you’re a Cowboys fan, you will be impressed by the video display. It’s not just simply huge, it’s the largest video display in the world! In addition to the gigantic video screen, they have something like 3,000 HD video monitors throughout the stadium.  It begs the question,  why so much video at a live event?

You might also be wondering why they need such a large screen, I mean you are seeing what is happening on the field as it happens, right?  The answer is simple.  Jerry Jones, the owner of the Cowboys, understands the power of video.  After each play, he has an opportunity to show the replays so fans can see the play again.  He has this big vehicle to show fans other content during timeouts and in between quarters.  In other words, he understands the value of video in enhancing the experience for his customers….the fans.  He realizes how he can monetize that video to improve the fan experience, create more value for his sponsors, and as a business, increase revenues and make more money.

Most of you don’t have an organization the size of the Cowboys, but you can still learn from what they do.  Video marketing is an important tool for your company.  It’s a great way to enhance the experience for your prospective clients and customers, add value for your current clients and customers, and ultimately increase revenues and make more money.

Let me know what you think and if you really get what I’m saying here.  Please be sure to comment below.

David Henry / The Real David Henry

Four Steps to Video Marketing Success

If you follow me at all, you’ll know that I ALWAYS say that content is always king when it comes to video.  Good content is a must for video success.

While content is VERY important, it’s only part of video success.  There is a process that I teach to make sure the video produces the best results.  This process also helps make sure the content is on target.  I have four steps or four pillars of video marketing that I teach my clients.  Like legs on a table, the video platform does not stand up well (if at all) if one or more of the pillars is not in place.   Watch the video below for the rest of the story.

Let me know what you think.  Leave me a comment below.

David Henry / The Real David Henry

Nine Rules for Creating Videos That Work

Great content is always critical for video success.  But there are other things you need to keep in if you want videos that get results.  I have nine rules of the road that are critical for video marketing success that I teach  to all of my clients.

ere are our 9 Rules of the road for video success:

Rule #1:     Keep it Simple…it’s too easy to over complicate this.  Getting video up fast is the key

Rule #2:     You have to have the right ATS  – Audience, Topic, Story

Rule #3:     Each video MUST have a PURPOSE and a CALL TO ACTION

Rule #4:     Focus on what matters… and not on what doesn’t

Rule #5:     Know how to stand out – be different .. be a leader!

Rule #6:     Go deep, not wide.  Make sure your content is focused.  Delve into many areas of your subject…no many subjects.

Rule #7:     Don’t overreach.  Each video should be about one thing and one thing only.

Rule #8:     Many videos is the key — One video alone does not create you more MONEY.  Successful use of video REQUIRES many videos, much content

Rule #9:      Marketing the video is as important as the content!  Proper SEO and view getting strategies is essential.

If you follow these rules, you are much more likely to have success with your videos and get great results.  Let me know what you think. Leave a comment below,

(The Real) David Henry

The importance of good lighting and a good camera in video production — Production Value

In this video, I talk about production value and how good lighting and a good camera can make a big difference in raising the production value of the videos you shoot. When shooting video for video marketing purposes, you need to understand your audience and the level of production value that the audience expects from you. For some audiences, videos produced on a iPhone, Flip or similar camera can work very well. For other audiences, you will want to raise your game.

Raising the production value doesn’t have to cost a fortune. There are very affordable lighting kits and camera upgrades that can make a huge difference. The purpose of this video is to show the contrast between video on an iPhone and a higher level of production.

Let me know what you think below by “liking” the video and leaving a comment.

Until next time.

The Real David Henry

(The Real) David Henry