What do Google, Keywords and SEO have in common?

The short answer is EVERYTHING!

Whether you realize it or not, how you rank/appear on a Google search makes an impression on the person that is searching for you.  It’s the digital version of what you look like when you meet someone. Remember the saying “first impressions aren’t everything, but they are 90% of the impression a person has of you”  The same goes for the web and how you are seen on the web.  The impression you give when someone searches for you means something…whether consciously or subconsciously.

Your search engine optimization (SEO), your keywords and your strategy have everything to do with your Google rank and your first impression.

We hear from SO many people that they aren’t worried about their rank on Google because that’s not how they get their business.  That is the WRONG approach.  Even if every bit of your business comes from referrals, you can bet your last dollar that the vast majority of those referrals search for you on Google before they call.  Think about it.  You probably do the EXACT same thing when someone gives you a referral.  And it’s not just your website that leaves an impression…it’s you, as well.

Many companies have very little search engine optimization (SEO) strategy in place.  A cursory look at a website shows us that in less than a minute.  We can see quickly if you have an SEO strategy in place…and so can anyone else who knows what they are looking for.

Companies also use very generic keywords that lump them in with everyone else.  How do you think you’ll cut through the clutter with a keyword like “attorney”, “attorney at law”, “financial planner”, “dentist”, or “insurance specialist”?  It sounds crazy, yet that is what people do.  You need to set yourself APART from everyone else.

I encourage you to develop a search engine optimization (SEO) strategy immediately.  You may also want to look at developing a search engine marketing (SEM) strategy.  Both should be results-focused…meaning they need to actually accomplish something for your business.  After all, what’s the point in having a website if it’s not doing anything to help you get more business?

Let me know if you have any questions or want to discuss this in more detail.  I look forward to your comments.

Until next time…

David HenryThe Real David Henry

Welcome to The Real David Henry

Ok..so since the url for my site is “The Real David Henry”, I thought it would make sense to make the first blog entry about the name.

If you Google “David Henry” you’ll find other David Henry’s sites (probably what you’d expect, right?). You’ll even find a site url that has the same middle initial as mine. So the url’s with my name are already taken and rank high in the search. I needed a way to be part of the search. Ultimately, I want to be ranked #1…who doesn’t?

So I needed to cut through and rank high in the Googlesphere.  I needed to find a way that will work, is relevant and that makes sense.  Hence, “The Real David Henry”. And as there isn’t anyone else claiming to be the real David Henry (and I am the real David Henry), I’m putting my stake in the ground (well, at least as far as the Internet is concerned).  I’m taking the the name and the site as mine. It only seems fitting.

But I am going to take it another step. If I’m going to be The Real David Henry, the content on this site and blog needs to be real. What does that mean? It means that I’m not going to talk about video marketing for video marketing sake. There will be real solutions that get results, whether that is getting new leads, selling a product, or moving someone into some kind of action. It means that I’m not going to talk about social media for social media sake. There should be a real business/marketing application that gets real results. The bottom line is that I want there to be real applications to what we discuss here. Theory has its place, but I think people want ideas and information that they can use now. That will help them move forward.

So now what?

Well, this is the beginning. I’m going to be writing about “real” marketing issues, how to use video and video marketing to help grow businesses and/or to get someone to take a desired action or next step. I’m going to talk about search engine optimization, search engine marketing, public relations, social media, websites and their role in attracting business and how all of these things work together…in a real way.

Some of these will be written blogs and others well be video. After all, I can’t preach the amazing power of video without using examples, can I?

I will also be addressing issues and questions brought to me from clients, prospective clients, partners and others. Feel free to make a suggestion and please comment. I want to know what you think…not only about this entry, but anything I may post in the future.

Thanks for reading this and I look forward to being in contact with you in the future.

Best,

David HenryThe Real David Henry