The short answer is EVERYTHING!
Whether you realize it or not, how you rank/appear on a Google search makes an impression on the person that is searching for you. It’s the digital version of what you look like when you meet someone. Remember the saying “first impressions aren’t everything, but they are 90% of the impression a person has of you” The same goes for the web and how you are seen on the web. The impression you give when someone searches for you means something…whether consciously or subconsciously.
Your search engine optimization (SEO), your keywords and your strategy have everything to do with your Google rank and your first impression.
We hear from SO many people that they aren’t worried about their rank on Google because that’s not how they get their business. That is the WRONG approach. Even if every bit of your business comes from referrals, you can bet your last dollar that the vast majority of those referrals search for you on Google before they call. Think about it. You probably do the EXACT same thing when someone gives you a referral. And it’s not just your website that leaves an impression…it’s you, as well.
Many companies have very little search engine optimization (SEO) strategy in place. A cursory look at a website shows us that in less than a minute. We can see quickly if you have an SEO strategy in place…and so can anyone else who knows what they are looking for.
Companies also use very generic keywords that lump them in with everyone else. How do you think you’ll cut through the clutter with a keyword like “attorney”, “attorney at law”, “financial planner”, “dentist”, or “insurance specialist”? It sounds crazy, yet that is what people do. You need to set yourself APART from everyone else.
I encourage you to develop a search engine optimization (SEO) strategy immediately. You may also want to look at developing a search engine marketing (SEM) strategy. Both should be results-focused…meaning they need to actually accomplish something for your business. After all, what’s the point in having a website if it’s not doing anything to help you get more business?
Let me know if you have any questions or want to discuss this in more detail. I look forward to your comments.
Until next time…