Four Steps to Video Marketing Success

If you follow me at all, you’ll know that I ALWAYS say that content is always king when it comes to video.  Good content is a must for video success.

While content is VERY important, it’s only part of video success.  There is a process that I teach to make sure the video produces the best results.  This process also helps make sure the content is on target.  I have four steps or four pillars of video marketing that I teach my clients.  Like legs on a table, the video platform does not stand up well (if at all) if one or more of the pillars is not in place.   Watch the video below for the rest of the story.

Let me know what you think.  Leave me a comment below.

David Henry / The Real David Henry

Nine Rules for Creating Videos That Work

Great content is always critical for video success.  But there are other things you need to keep in if you want videos that get results.  I have nine rules of the road that are critical for video marketing success that I teach  to all of my clients.

ere are our 9 Rules of the road for video success:

Rule #1:     Keep it Simple…it’s too easy to over complicate this.  Getting video up fast is the key

Rule #2:     You have to have the right ATS  – Audience, Topic, Story

Rule #3:     Each video MUST have a PURPOSE and a CALL TO ACTION

Rule #4:     Focus on what matters… and not on what doesn’t

Rule #5:     Know how to stand out – be different .. be a leader!

Rule #6:     Go deep, not wide.  Make sure your content is focused.  Delve into many areas of your subject…no many subjects.

Rule #7:     Don’t overreach.  Each video should be about one thing and one thing only.

Rule #8:     Many videos is the key — One video alone does not create you more MONEY.  Successful use of video REQUIRES many videos, much content

Rule #9:      Marketing the video is as important as the content!  Proper SEO and view getting strategies is essential.

If you follow these rules, you are much more likely to have success with your videos and get great results.  Let me know what you think. Leave a comment below,

(The Real) David Henry