In this video, I talk about production value and how good lighting and a good camera can make a big difference in raising the production value of the videos you shoot. When shooting video for video marketing purposes, you need to understand your audience and the level of production value that the audience expects from you. For some audiences, videos produced on a iPhone, Flip or similar camera can work very well. For other audiences, you will want to raise your game.
Raising the production value doesn’t have to cost a fortune. There are very affordable lighting kits and camera upgrades that can make a huge difference. The purpose of this video is to show the contrast between video on an iPhone and a higher level of production.
Let me know what you think below by “liking” the video and leaving a comment.
Until next time.
The Real David Henry