Nine Rules for Creating Videos That Work

Great content is always critical for video success.  But there are other things you need to keep in if you want videos that get results.  I have nine rules of the road that are critical for video marketing success that I teach  to all of my clients.

ere are our 9 Rules of the road for video success:

Rule #1:     Keep it Simple…it’s too easy to over complicate this.  Getting video up fast is the key

Rule #2:     You have to have the right ATS  – Audience, Topic, Story

Rule #3:     Each video MUST have a PURPOSE and a CALL TO ACTION

Rule #4:     Focus on what matters… and not on what doesn’t

Rule #5:     Know how to stand out – be different .. be a leader!

Rule #6:     Go deep, not wide.  Make sure your content is focused.  Delve into many areas of your subject…no many subjects.

Rule #7:     Don’t overreach.  Each video should be about one thing and one thing only.

Rule #8:     Many videos is the key — One video alone does not create you more MONEY.  Successful use of video REQUIRES many videos, much content

Rule #9:      Marketing the video is as important as the content!  Proper SEO and view getting strategies is essential.

If you follow these rules, you are much more likely to have success with your videos and get great results.  Let me know what you think. Leave a comment below,

(The Real) David Henry

How to Get Started Using Video

In this video, I talk about how to get started using video. The first question is always what kind of camera. The answer is simple: get whatever camera you will actually use! You don’t need an expensive camera. An iPhone, a Flip cam, a Sonny Bloggie and a Kodak zi8 are all examples of inexpensive cameras that take great video. You don’t need an elaborate setup. In fact, this video was shot using an iPhone and the lights in my office…no professional lights or equipment.

The next step is to the go and create your video. Get a topic, create a story, and start shooting. If you’ve never done this before, you’ll need to practice. So.. get your camera and go practice. In the next lessons, I will go into more in detail about what kind of stories work, how to create effective videos, and the other steps to making video work for you.

The Real David Henry
(The Real) David Henry