If I ask most people, “What’s more important a great product /service or great marketing?”, more often than not the answer I get is “a great product”. That’s the wrong answer! If you want to grow your business, then great marketing is ALWAYS more important.
The follow up question is this: “Do you know of any companies that don’t have a great product but are wildly successful?” The answer is: “of course you do!” The first company that comes to mind is McDonald’s. Do they make the best hamburger in the world? In my opinion, not even close. I can find many places with a better hamburger. Then what is it that makes them so successful and the #1 brand in hamburgers? It’s simple…they have great marketing!
If you want your business to grow, start focusing on your marketing. Yes, you need to find the right USP (unique selling point). Yes, you need to put a strategy in place. But the first thing you must do, is start doing… take action! There are many ways to get your marketing moving and there are great marketing tools that don’t cost a lot.
What’s more important is that you start thinking like a marketer. Start thinking about your target customers and clients; what is it they want? what problems to they need solved? And then go tell them you can solve their problems and give them what they want. It’s really not that hard.
What do McDonald’s customers want? What problem do they have? Simple. They want food and they need to find a way to get it fast and easily. And McDonald’s delivers on that every time…. just go look at their marketing, because that’s what they tell you they do.
Let me know what you think below. Do you agree with me?