(The Real) David Henry had the opportunity do speak on the same stage as George Ross at the Billionaire Experience in New York. I had a chance to sit down with George and ask him about the importance of using video for business. This is one of the segments.
I had the opportunity to sit with George Ross yesterday to talk about using video. You know George from the hit TV reality Show, The Apprentice. He is also a best selling author and Donald Trump’s right hand man.
This is just the first part of the interview….more to come.
I’ll post the final version shortly. Until then…
On Monday, Google+ announced that it opened up its Google+ pages for brands and companies. For the uninitiated, this allows you to create a page for your business similar to the page you may have for your company on Facebook. You may be asking yourself why you should care or why this is important.
Well, the obvious reason is because it’s Google! Having a Google+ page will impact your search results and search rankings, because everything Google does with their own companies has an impact on search. And anything that has an impact on search impacts how people find you on the web. And anything that impacts how people find you on the web impacts your business and sales.
You may see a bunch of stories that were written following Google’s announcements about people complaining about the Google+ pages. While some of the complaints may be valid, I’m going to tell you to ignore them. Go and create your company Google+ page now! Google+ pages will definitely change in the next 90-180 days, meaning that most of the complaints will likely be addressed. In the meantime, having that page will be important to your search optimization and search rank.
You may have recently read that Google is working on more deeply integrating YouTube into Google+. This points to the growing importance of Google+. And if you’ve ignored Google+ up until now, it’s time to start to pay attention.
I have used Google+ since it was in Beta. To be honest, I never felt the connection or traction with Google+ that I did with Facebook. That may be because many of the early adopters were other marketers trying to figure it out. It didn’t have the same feeling as Facebook. And it’s important to note here that Facebook is still WAY bigger than Google+. (Facebook has about 800 million users worldewide to Google+’s 40 million.) These announcements though tell me that Google+ is becoming more important and is stepping up their game to compete with Facebook. I can only guess that Google has more announcements coming. It’s obvious that they want Google+ to compete strongly with Facebook.
So, while we can’t tell when that will happen (or even if it will), for now, I encourage you to create your Google+ page. I certainly can’t hurt you in any way, and is more likely to help you in several ways.
Let me know when you create your page…and post the url here. It would be great to have you in my circles.
Thanks for your support. Until next time.
I’ve already discussed the first step in beginning with video. If you missed that post, scroll down. In that, I give you some ideas – and, hopefully, motivation – to get started. Today, I’m going to talk about some bigger picture ideas.
Yes, I said below that you should only focus on one video at a time. BUT that doesn’t mean you shouldn’t look at the big picture of what you are creating. For your video marketing to become effective, you are going to have to create more than one video. In fact, you are going to have to create many.
It’s important to have an idea of where you are going with your videos and you should create a flow or map that outlines what you are going to cover (topics), how they will be presented (type of video), and how often you will distribute your videos.
So that this doesn’t seem overwhelming, you don’t need to be thinking about EVERY video you will create this year or in the next five years. What I want is for you to map out the next 5-10 videos. Have an idea of what you’re going to do. It may be a 3-part series on the basics of social media marketing, followed by a 5-part series on how to write killer copy, followed by a video on the latest trends and another video on the hot topics in your industry.
What is important is that you have a plan outlined. This will do two things: one it will keep you focused moving forward; two, it can show you how you may be able to produce several of those at the same time and save time and money. Even though I did say to focus on one video at a time, that doesn’t mean that once that video is shot that you can’t be working on the next. Further, you may be shooting at an event where there is so much potential content that you simply have to gather as much as you can, knowing it will be the content for several videos.
The take away is to look at the big picture when planning your videos. (You didn’t think you were done with one video did you!) There should be a strategy in place that takes you from one video to the next and so on. It will save you time, money and will keep your video strategy moving forward.
As always, feel free to share your thoughts below. I look forward to hearing from you.
The short answer is EVERYTHING!
Whether you realize it or not, how you rank/appear on a Google search makes an impression on the person that is searching for you. It’s the digital version of what you look like when you meet someone. Remember the saying “first impressions aren’t everything, but they are 90% of the impression a person has of you” The same goes for the web and how you are seen on the web. The impression you give when someone searches for you means something…whether consciously or subconsciously.
Your search engine optimization (SEO), your keywords and your strategy have everything to do with your Google rank and your first impression.
We hear from SO many people that they aren’t worried about their rank on Google because that’s not how they get their business. That is the WRONG approach. Even if every bit of your business comes from referrals, you can bet your last dollar that the vast majority of those referrals search for you on Google before they call. Think about it. You probably do the EXACT same thing when someone gives you a referral. And it’s not just your website that leaves an impression…it’s you, as well.
Many companies have very little search engine optimization (SEO) strategy in place. A cursory look at a website shows us that in less than a minute. We can see quickly if you have an SEO strategy in place…and so can anyone else who knows what they are looking for.
Companies also use very generic keywords that lump them in with everyone else. How do you think you’ll cut through the clutter with a keyword like “attorney”, “attorney at law”, “financial planner”, “dentist”, or “insurance specialist”? It sounds crazy, yet that is what people do. You need to set yourself APART from everyone else.
I encourage you to develop a search engine optimization (SEO) strategy immediately. You may also want to look at developing a search engine marketing (SEM) strategy. Both should be results-focused…meaning they need to actually accomplish something for your business. After all, what’s the point in having a website if it’s not doing anything to help you get more business?
Let me know if you have any questions or want to discuss this in more detail. I look forward to your comments.
Until next time…
I’m often asked for the first step people should take to start with video. The answer is simple: do ANYTHING! The biggest thing that holds people back is over thinking it and the process. It seems overwhelming to many, and complicated. Let me let you in on a little secret…it’s not complicated and it’s not a big deal.
Yes, learning how to make really great videos does take some practice, but getting good at anything in life takes some practice. The first step, though, is to start.
So, what’s the first step? Just go and shoot a video. Find a subject that excites you and/or about which your are passionate. Then just go shoot a minute or two. Once that is done, you’re on your way. You can then look at what you’ve done, critique it, and make improvements for the next time. Yes, there will be a next time!
If you’re a company looking to get started in video, then the first step could be simply to meet with a producer or company that can help you get started. I find that most companies over think video. I’m not saying that there shouldn’t be a strategy, but I’m saying is that you don’t need the perfect strategy in place to take the first step. There are plenty of resources available that will help you refine your strategy (or, even, help you develop it!).
With the availability of low-cost cameras, anyone can get started. It may not be the camera you end up using for the final product (although it can be), but it will get you capturing video, it can be a great means to practice…and again, it will take you past the first step.
As you probably know by now, YouTube is the 2nd largest search engine. If you’re not using video, you are behind the curve. The amount of video uploaded to YouTube on a daily basis is staggering. If you are hesitating, trust me, your competition is not! So take out your camera, your iPhone or whatever other device you already own to take video and go DO IT! You’ll be happy to have taken the first step. Usually, that is the hardest part!
Let me know if you have any questions or comments. As always, it’s great hearing from you.
Ok..so since the url for my site is “The Real David Henry”, I thought it would make sense to make the first blog entry about the name.
If you Google “David Henry” you’ll find other David Henry’s sites (probably what you’d expect, right?). You’ll even find a site url that has the same middle initial as mine. So the url’s with my name are already taken and rank high in the search. I needed a way to be part of the search. Ultimately, I want to be ranked #1…who doesn’t?
So I needed to cut through and rank high in the Googlesphere. I needed to find a way that will work, is relevant and that makes sense. Hence, “The Real David Henry”. And as there isn’t anyone else claiming to be the real David Henry (and I am the real David Henry), I’m putting my stake in the ground (well, at least as far as the Internet is concerned). I’m taking the the name and the site as mine. It only seems fitting.
But I am going to take it another step. If I’m going to be The Real David Henry, the content on this site and blog needs to be real. What does that mean? It means that I’m not going to talk about video marketing for video marketing sake. There will be real solutions that get results, whether that is getting new leads, selling a product, or moving someone into some kind of action. It means that I’m not going to talk about social media for social media sake. There should be a real business/marketing application that gets real results. The bottom line is that I want there to be real applications to what we discuss here. Theory has its place, but I think people want ideas and information that they can use now. That will help them move forward.
So now what?
Well, this is the beginning. I’m going to be writing about “real” marketing issues, how to use video and video marketing to help grow businesses and/or to get someone to take a desired action or next step. I’m going to talk about search engine optimization, search engine marketing, public relations, social media, websites and their role in attracting business and how all of these things work together…in a real way.
Some of these will be written blogs and others well be video. After all, I can’t preach the amazing power of video without using examples, can I?
I will also be addressing issues and questions brought to me from clients, prospective clients, partners and others. Feel free to make a suggestion and please comment. I want to know what you think…not only about this entry, but anything I may post in the future.
Thanks for reading this and I look forward to being in contact with you in the future.
The Real David Henry