Four Steps to Video Marketing Success

If you follow me at all, you’ll know that I ALWAYS say that content is always king when it comes to video.  Good content is a must for video success.

While content is VERY important, it’s only part of video success.  There is a process that I teach to make sure the video produces the best results.  This process also helps make sure the content is on target.  I have four steps or four pillars of video marketing that I teach my clients.  Like legs on a table, the video platform does not stand up well (if at all) if one or more of the pillars is not in place.   Watch the video below for the rest of the story.

Let me know what you think.  Leave me a comment below.

David Henry / The Real David Henry

David Henry To Speak about Video Success at Hispanicize 2012 Conference in Miami

David Henry, a video marketing expert, will give tips on how to create successful videos to Hispanic public relations professionals at the Hispanicize 2012 Conference in Miami on Thursday, April 12, 2012.   

David Henry, an entrepreneur, video marketing and public relations expert, will speak to Hispanic public relations professionals, bloggers, marketers and other communications professionals at Hispanicize 2012 in Miami.  The session entitled, “Are Your Videos Getting Viewed? Top Tips to Video Success” is geared to show attendees common mistakes people make that keep their videos from being seen, getting views and getting results.  Mr. Henry will be speaking along with Alvaro Cabal from Ford Motor Company and Ariel Coro, technology expert from Tu Tecnología.

“Video is one of the hottest tools available to communicators today and the power of YouTube can’t be ignored,” said Mr. Henry.  “Many marketers make simple mistakes that can sabotage their success.  While content is always the most important factor, there are other steps one must do to ensure success.”

The session is geared to show public relations professionals, bloggers and marketers the common mistakes in creating video and give them a foundation to build upon for their future videos and video marketing.  The session will give concrete tips and will show examples of successful videos

Mr. Henry will address the two key reasons why most videos don’t get desired results: the first is that the topic isn’t relevant to the audience and that it’s not told in story format.  The second is that most marketers don’t know what to do once they’ve uploaded their video.  May don’t understand the strategies need to drive viewers and how to use the video to drive more traffic to their website, Facebook page or other social platform.

“Most people don’t put their audience first.  They have their message to tell and they don’t think about how the audience will react or engage with the video.  Success with online video always starts with the audience and understanding the triggers that get them to watch video and take the next step,” said Mr. Henry.

Hispanicize 2012 is in its third year, having launched in Dallas in 2010 and then moved to Los Angeles for the 2011 conference.  Hispanicize 2012 has grown to include not just public relations professionals and bloggers, but other media professionals, Latin film makers and Latin innovators.  Attendees will come from Fortune 500 companies, media outlets and public relations agencies.

David Henry ( is an experienced video marketing, public relations, social media and digital marketing professional with more than 20 years of experience working with companies and organizations of all sizes.  Currently, David is the President & CEO of TeleNoticias, LLC (, a Hispanic public relations, video marketing and social media company.  David is also the President & CEO of NovoMedia, LLC ( , a video marketing,  public relations, social media and digital marketing company.

David has been hired to speak at a variety of conferences and meetings on topics related to public relations, audience marketing, social media and video marketing, He is a recognized authority on utilizing video, social media and public relations strategies to help companies generate new leads and grow their businesses.

(The Real) David Henry

Nine Rules for Creating Videos That Work

Great content is always critical for video success.  But there are other things you need to keep in if you want videos that get results.  I have nine rules of the road that are critical for video marketing success that I teach  to all of my clients.

ere are our 9 Rules of the road for video success:

Rule #1:     Keep it Simple…it’s too easy to over complicate this.  Getting video up fast is the key

Rule #2:     You have to have the right ATS  – Audience, Topic, Story

Rule #3:     Each video MUST have a PURPOSE and a CALL TO ACTION

Rule #4:     Focus on what matters… and not on what doesn’t

Rule #5:     Know how to stand out – be different .. be a leader!

Rule #6:     Go deep, not wide.  Make sure your content is focused.  Delve into many areas of your subject…no many subjects.

Rule #7:     Don’t overreach.  Each video should be about one thing and one thing only.

Rule #8:     Many videos is the key — One video alone does not create you more MONEY.  Successful use of video REQUIRES many videos, much content

Rule #9:      Marketing the video is as important as the content!  Proper SEO and view getting strategies is essential.

If you follow these rules, you are much more likely to have success with your videos and get great results.  Let me know what you think. Leave a comment below,

(The Real) David Henry

The Bigger Video Picture

I’ve already discussed the first step in beginning with video.  If you missed that post, scroll down.  In that, I give you some ideas – and, hopefully, motivation – to get started.  Today, I’m going to talk about some bigger picture ideas.

Yes, I said below that you should only focus on one video at a time.  BUT that doesn’t mean you shouldn’t look at the big picture of what you are creating.  For your video marketing to become effective, you are going to have to create more than one video.  In fact, you are going to have to create many.

It’s important to have an idea of where you are going with your videos and you should create a flow or map that outlines what you are going to cover (topics), how they will be presented (type of video), and how often you will distribute your videos.

So that this doesn’t seem overwhelming, you don’t need to be thinking about EVERY video you will create this year or in the next five years.  What I want is for you to map out the next 5-10 videos.  Have an idea of what you’re going to do.  It may be a 3-part series on the basics of social media marketing, followed by a 5-part series on how to write killer copy, followed by a video on the latest trends and another video on the hot topics in your industry.

What is important is that you have a plan outlined.  This will do two things: one it will keep you focused moving forward; two, it can show you how you may be able to produce several of those at the same time and save time and money.   Even though I did say to focus on one video at a time, that doesn’t mean that once that video is shot that you can’t be working on the next.  Further, you may be shooting at an event where there is so much potential content that you simply have to gather as much as you can, knowing it will be the content for several videos.

The take away is to look at the big picture when planning your videos. (You didn’t think you were done with one video did you!)  There should be a strategy in place that takes you from one video to the next and so on.  It will save you time, money and will keep your video strategy  moving forward.

As always, feel free to share your thoughts below.   I look forward to hearing from you.

David HenryThe Real David Henry