What is the first step to Video?

I’m often asked for the first step people should take to start with video.  The answer is simple: do ANYTHING!  The biggest thing that holds people back is over thinking it and the process.  It seems overwhelming to many, and complicated.  Let me let you in on a little secret…it’s not complicated and it’s not a big deal.

Yes, learning how to make really great videos does take some practice, but getting good at anything in life takes some practice.  The first step, though, is to start.

So, what’s the first step?  Just go and shoot a video.  Find a subject that excites you and/or about which your are passionate.  Then just go shoot a minute or two.  Once that is done, you’re on your way.  You can then look at what you’ve done, critique it, and make improvements for the next time.  Yes, there will be a next time!

If you’re a company looking to get started in video, then the first step could be simply to meet with a producer or company that can help you get started.  I find that most companies over think video.  I’m not saying that there shouldn’t be a strategy, but I’m saying is that you don’t need the perfect strategy in place to take the first step.  There are plenty of resources available that will help you refine your strategy (or, even, help you develop it!).

With the availability of low-cost cameras, anyone can get started.  It may not be the camera you end up using for the final product (although it can be), but it will get you capturing video, it can be a great means to practice…and again, it will take you past the first step.

As you probably know by now, YouTube is the 2nd largest search engine.  If you’re not using video, you are behind the curve.  The amount of video uploaded to YouTube on a daily basis is staggering.  If you are hesitating, trust me, your competition is not!  So take out your camera, your iPhone or whatever other device you already own to take video and go DO IT!  You’ll be happy to have taken the first step.  Usually, that is the hardest part!

Let me know if you have any questions or comments.  As always, it’s great hearing from you.

David HenryThe Real David Henry

Welcome to The Real David Henry

Ok..so since the url for my site is “The Real David Henry”, I thought it would make sense to make the first blog entry about the name.

If you Google “David Henry” you’ll find other David Henry’s sites (probably what you’d expect, right?). You’ll even find a site url that has the same middle initial as mine. So the url’s with my name are already taken and rank high in the search. I needed a way to be part of the search. Ultimately, I want to be ranked #1…who doesn’t?

So I needed to cut through and rank high in the Googlesphere.  I needed to find a way that will work, is relevant and that makes sense.  Hence, “The Real David Henry”. And as there isn’t anyone else claiming to be the real David Henry (and I am the real David Henry), I’m putting my stake in the ground (well, at least as far as the Internet is concerned).  I’m taking the the name and the site as mine. It only seems fitting.

But I am going to take it another step. If I’m going to be The Real David Henry, the content on this site and blog needs to be real. What does that mean? It means that I’m not going to talk about video marketing for video marketing sake. There will be real solutions that get results, whether that is getting new leads, selling a product, or moving someone into some kind of action. It means that I’m not going to talk about social media for social media sake. There should be a real business/marketing application that gets real results. The bottom line is that I want there to be real applications to what we discuss here. Theory has its place, but I think people want ideas and information that they can use now. That will help them move forward.

So now what?

Well, this is the beginning. I’m going to be writing about “real” marketing issues, how to use video and video marketing to help grow businesses and/or to get someone to take a desired action or next step. I’m going to talk about search engine optimization, search engine marketing, public relations, social media, websites and their role in attracting business and how all of these things work together…in a real way.

Some of these will be written blogs and others well be video. After all, I can’t preach the amazing power of video without using examples, can I?

I will also be addressing issues and questions brought to me from clients, prospective clients, partners and others. Feel free to make a suggestion and please comment. I want to know what you think…not only about this entry, but anything I may post in the future.

Thanks for reading this and I look forward to being in contact with you in the future.


David HenryThe Real David Henry