Live Video Report from Dallas Cowboy Stadium

I had the opportunity to check out Dallas Cowboy Stadium last week.  It’s an amazing facility.  Whether or not you’re a Cowboys fan, you will be impressed by the video display. It’s not just simply huge, it’s the largest video display in the world! In addition to the gigantic video screen, they have something like 3,000 HD video monitors throughout the stadium.  It begs the question,  why so much video at a live event?

You might also be wondering why they need such a large screen, I mean you are seeing what is happening on the field as it happens, right?  The answer is simple.  Jerry Jones, the owner of the Cowboys, understands the power of video.  After each play, he has an opportunity to show the replays so fans can see the play again.  He has this big vehicle to show fans other content during timeouts and in between quarters.  In other words, he understands the value of video in enhancing the experience for his customers….the fans.  He realizes how he can monetize that video to improve the fan experience, create more value for his sponsors, and as a business, increase revenues and make more money.

Most of you don’t have an organization the size of the Cowboys, but you can still learn from what they do.  Video marketing is an important tool for your company.  It’s a great way to enhance the experience for your prospective clients and customers, add value for your current clients and customers, and ultimately increase revenues and make more money.

Let me know what you think and if you really get what I’m saying here.  Please be sure to comment below.

David Henry / The Real David Henry

Four Steps to Video Marketing Success

If you follow me at all, you’ll know that I ALWAYS say that content is always king when it comes to video.  Good content is a must for video success.

While content is VERY important, it’s only part of video success.  There is a process that I teach to make sure the video produces the best results.  This process also helps make sure the content is on target.  I have four steps or four pillars of video marketing that I teach my clients.  Like legs on a table, the video platform does not stand up well (if at all) if one or more of the pillars is not in place.   Watch the video below for the rest of the story.

Let me know what you think.  Leave me a comment below.

David Henry / The Real David Henry

Nine Rules for Creating Videos That Work

Great content is always critical for video success.  But there are other things you need to keep in if you want videos that get results.  I have nine rules of the road that are critical for video marketing success that I teach  to all of my clients.

ere are our 9 Rules of the road for video success:

Rule #1:     Keep it Simple…it’s too easy to over complicate this.  Getting video up fast is the key

Rule #2:     You have to have the right ATS  – Audience, Topic, Story

Rule #3:     Each video MUST have a PURPOSE and a CALL TO ACTION

Rule #4:     Focus on what matters… and not on what doesn’t

Rule #5:     Know how to stand out – be different .. be a leader!

Rule #6:     Go deep, not wide.  Make sure your content is focused.  Delve into many areas of your subject…no many subjects.

Rule #7:     Don’t overreach.  Each video should be about one thing and one thing only.

Rule #8:     Many videos is the key — One video alone does not create you more MONEY.  Successful use of video REQUIRES many videos, much content

Rule #9:      Marketing the video is as important as the content!  Proper SEO and view getting strategies is essential.

If you follow these rules, you are much more likely to have success with your videos and get great results.  Let me know what you think. Leave a comment below,

(The Real) David Henry

How to Get Started Using Video

In this video, I talk about how to get started using video. The first question is always what kind of camera. The answer is simple: get whatever camera you will actually use! You don’t need an expensive camera. An iPhone, a Flip cam, a Sonny Bloggie and a Kodak zi8 are all examples of inexpensive cameras that take great video. You don’t need an elaborate setup. In fact, this video was shot using an iPhone and the lights in my office…no professional lights or equipment.

The next step is to the go and create your video. Get a topic, create a story, and start shooting. If you’ve never done this before, you’ll need to practice. So.. get your camera and go practice. In the next lessons, I will go into more in detail about what kind of stories work, how to create effective videos, and the other steps to making video work for you.

The Real David Henry
(The Real) David Henry

 

Why Marketing Is More Important Than Your Product or Service

If I ask most people, “What’s more important a great product /service or great marketing?”, more often than not the answer I get is “a great product”. That’s the wrong answer! If you want to grow your business, then great marketing is ALWAYS more important.

The follow up question is this: “Do you know of any companies that don’t have a great product but are wildly successful?” The answer is: “of course you do!” The first company that comes to mind is McDonald’s. Do they make the best hamburger in the world? In my opinion, not even close. I can find many places with a better hamburger. Then what is it that makes them so successful and the #1 brand in hamburgers? It’s simple…they have great marketing!

If you want your business to grow, start focusing on your marketing. Yes, you need to find the right USP (unique selling point). Yes, you need to put a strategy in place. But the first thing you must do, is start doing… take action! There are many ways to get your marketing moving and there are great marketing tools that don’t cost a lot.

What’s more important is that you start thinking like a marketer. Start thinking about your target customers and clients; what is it they want? what problems to they need solved? And then go tell them you can solve their problems and give them what they want. It’s really not that hard.

What do McDonald’s customers want? What problem do they have? Simple. They want food and they need to find a way to get it fast and easily. And McDonald’s delivers on that every time…. just go look at their marketing, because that’s what they tell you they do.

Let me know what you think below. Do you agree with me?

The Real David Henry
The Real David Henry

David Henry Speaks about Video Marketing at iMarketing Genius Conference in New York

(as posted on PR Log)

David Henry, an entrepreneur, video marketing and public relations expert, spoke to a full room at the iMarketing Genius Conference in New York yesterday. His presentation about video marketing provided the audience with key reasons why every marketer must be using video today.

“With the dominance of YouTube as the #1 video hosting platform and the #2 search engine overall, video can’t be ignored in any marketing outreach,” said Mr. Henry. “The significance of this is clear. People want answers and information in video format. If you aren’t providing it to them in video format you aren’t being seen. If you’re not using video, your competitors are!”

The two-day iMarketing conference hosted speakers such as Stedman Graham, Raymond Aaron, JT Foxx and Phil Grove. The conference focused on Internet marketing and branding ideas to help businesses grow and gain market share, even in this unstable economy.

Mr. Henry spoke about the importance of using video as a marketing tool. With the continued growth of YouTube, its impact on search, and the recent statement by Cisco estimating that 90% of all Internet traffic will be video by 2013, video simply can’t be ignored.

David Henry spoke about the need for strong content and the every video should tell a story. Most marketers make mistakes in the content/storytelling and in the dissemination of the video.

“Most people aren’t thinking of the end viewer and what will interest them and engage them. A video will only be successful if it successfully engages the viewer. That is what makes them watch it and share it,” said Mr. Henry. “And you can’t just upload it to YouTube and expect magic to happen. You have to SEO the video properly, execute a complete dissemination/distribution strategy, and engage people. Remember, YouTube is a social media channel like Facebook and Twitter. Many people for get that.”

The audience was comprised of business owners, real estate professionals, investors, entrepreneurs and Internet marketers. Feedback from David Henry’s presentation was very strong, with comments like “this presentation will help me grow my business”, “David Henry’s information about the future of video marketing is right on target”, and “David Henry’s presentation on video marketing is top notch. I can’t wait to implement everything he taught me.”

David Henry (http://www.therealdavidhenry.com) is an experienced video marketing, public relations, social media and digital marketing professional with more than 20 years of experience working with companies and organizations of all sizes. Currently, David is the President & CEO of NovoMedia, LLC , a video marketing, public relations, social media and digital marketing company. David is also the President & CEO of TeleNoticias, LLC, a Hispanic public relations, video marketing and social media company.

David has been hired to speak at a variety of conferences and meetings on topics related to public relations, audience marketing, social media and video marketing, He is a recognized authority on utilizing video, social media and public relations strategies to help companies generate new leads and drive business.

David Henry / The Real David Henry

George Ross on Using Video

I had the opportunity to sit with George Ross yesterday to talk about using video.  You know George from the hit TV reality Show, The Apprentice.  He is also a best selling author and Donald Trump’s right hand man.

This is just the first part of the interview….more to come.

I’ll post the final version shortly.  Until then…

The Real David Henry
The Real David Henry

 

Google+ Pages And Why They Are Important for Your Business

On Monday, Google+ announced that it opened up its Google+ pages for brands and companies.  For the uninitiated, this allows you to create a page for your business similar to the page you may have for your company on Facebook.   You may be asking yourself why you should care or why this is important.

Well, the obvious reason is because it’s Google!  Having a Google+ page will impact your search results and search rankings, because everything Google does with their own companies has an impact on search.  And anything that has an impact on search impacts how people find you on the web.  And anything that impacts how people find you on the web impacts your business and sales.

You may see a bunch of stories that were written following Google’s announcements about people complaining about the Google+ pages.  While some of the complaints may be valid, I’m going to tell you to ignore them.  Go and create your company Google+ page now!  Google+ pages will definitely change in the next 90-180 days, meaning that most of the complaints will likely be addressed.  In the meantime, having that page will be important to your search optimization and search rank.

You may have recently read that Google is working on more deeply integrating YouTube into Google+.  This points to the growing importance of Google+.  And if you’ve ignored Google+ up until now, it’s time to start to pay attention.

I have used Google+ since it was in Beta.  To be honest, I never felt the connection or traction with Google+ that I did with Facebook.  That may be because many of the early adopters were other marketers trying to figure it out.  It didn’t have the same feeling as Facebook.  And it’s important to note here that Facebook is still WAY bigger than Google+.  (Facebook has about 800 million users worldewide to Google+’s 40 million.)  These announcements though tell me that Google+ is becoming more important  and is stepping up their game to compete with Facebook.  I can only guess that Google has more announcements coming.  It’s obvious that they want Google+ to compete strongly with Facebook.

So, while we can’t tell when that will happen (or even if it will), for now, I encourage you to create your Google+ page.  I certainly can’t hurt you in any way, and is more likely to help you in several ways.

Let me know when you create your page…and post the url here.  It would be great to have you in my circles.

Thanks for your support.  Until next time.

The Real David HenryThe Real David Henry

 

The Bigger Video Picture

I’ve already discussed the first step in beginning with video.  If you missed that post, scroll down.  In that, I give you some ideas – and, hopefully, motivation – to get started.  Today, I’m going to talk about some bigger picture ideas.

Yes, I said below that you should only focus on one video at a time.  BUT that doesn’t mean you shouldn’t look at the big picture of what you are creating.  For your video marketing to become effective, you are going to have to create more than one video.  In fact, you are going to have to create many.

It’s important to have an idea of where you are going with your videos and you should create a flow or map that outlines what you are going to cover (topics), how they will be presented (type of video), and how often you will distribute your videos.

So that this doesn’t seem overwhelming, you don’t need to be thinking about EVERY video you will create this year or in the next five years.  What I want is for you to map out the next 5-10 videos.  Have an idea of what you’re going to do.  It may be a 3-part series on the basics of social media marketing, followed by a 5-part series on how to write killer copy, followed by a video on the latest trends and another video on the hot topics in your industry.

What is important is that you have a plan outlined.  This will do two things: one it will keep you focused moving forward; two, it can show you how you may be able to produce several of those at the same time and save time and money.   Even though I did say to focus on one video at a time, that doesn’t mean that once that video is shot that you can’t be working on the next.  Further, you may be shooting at an event where there is so much potential content that you simply have to gather as much as you can, knowing it will be the content for several videos.

The take away is to look at the big picture when planning your videos. (You didn’t think you were done with one video did you!)  There should be a strategy in place that takes you from one video to the next and so on.  It will save you time, money and will keep your video strategy  moving forward.

As always, feel free to share your thoughts below.   I look forward to hearing from you.

David HenryThe Real David Henry

What do Google, Keywords and SEO have in common?

The short answer is EVERYTHING!

Whether you realize it or not, how you rank/appear on a Google search makes an impression on the person that is searching for you.  It’s the digital version of what you look like when you meet someone. Remember the saying “first impressions aren’t everything, but they are 90% of the impression a person has of you”  The same goes for the web and how you are seen on the web.  The impression you give when someone searches for you means something…whether consciously or subconsciously.

Your search engine optimization (SEO), your keywords and your strategy have everything to do with your Google rank and your first impression.

We hear from SO many people that they aren’t worried about their rank on Google because that’s not how they get their business.  That is the WRONG approach.  Even if every bit of your business comes from referrals, you can bet your last dollar that the vast majority of those referrals search for you on Google before they call.  Think about it.  You probably do the EXACT same thing when someone gives you a referral.  And it’s not just your website that leaves an impression…it’s you, as well.

Many companies have very little search engine optimization (SEO) strategy in place.  A cursory look at a website shows us that in less than a minute.  We can see quickly if you have an SEO strategy in place…and so can anyone else who knows what they are looking for.

Companies also use very generic keywords that lump them in with everyone else.  How do you think you’ll cut through the clutter with a keyword like “attorney”, “attorney at law”, “financial planner”, “dentist”, or “insurance specialist”?  It sounds crazy, yet that is what people do.  You need to set yourself APART from everyone else.

I encourage you to develop a search engine optimization (SEO) strategy immediately.  You may also want to look at developing a search engine marketing (SEM) strategy.  Both should be results-focused…meaning they need to actually accomplish something for your business.  After all, what’s the point in having a website if it’s not doing anything to help you get more business?

Let me know if you have any questions or want to discuss this in more detail.  I look forward to your comments.

Until next time…

David HenryThe Real David Henry