Ok..so since the url for my site is “The Real David Henry”, I thought it would make sense to make the first blog entry about the name.
If you Google “David Henry” you’ll find other David Henry’s sites (probably what you’d expect, right?). You’ll even find a site url that has the same middle initial as mine. So the url’s with my name are already taken and rank high in the search. I needed a way to be part of the search. Ultimately, I want to be ranked #1…who doesn’t?
So I needed to cut through and rank high in the Googlesphere. I needed to find a way that will work, is relevant and that makes sense. Hence, “The Real David Henry”. And as there isn’t anyone else claiming to be the real David Henry (and I am the real David Henry), I’m putting my stake in the ground (well, at least as far as the Internet is concerned). I’m taking the the name and the site as mine. It only seems fitting.
But I am going to take it another step. If I’m going to be The Real David Henry, the content on this site and blog needs to be real. What does that mean? It means that I’m not going to talk about video marketing for video marketing sake. There will be real solutions that get results, whether that is getting new leads, selling a product, or moving someone into some kind of action. It means that I’m not going to talk about social media for social media sake. There should be a real business/marketing application that gets real results. The bottom line is that I want there to be real applications to what we discuss here. Theory has its place, but I think people want ideas and information that they can use now. That will help them move forward.
So now what?
Well, this is the beginning. I’m going to be writing about “real” marketing issues, how to use video and video marketing to help grow businesses and/or to get someone to take a desired action or next step. I’m going to talk about search engine optimization, search engine marketing, public relations, social media, websites and their role in attracting business and how all of these things work together…in a real way.
Some of these will be written blogs and others well be video. After all, I can’t preach the amazing power of video without using examples, can I?
I will also be addressing issues and questions brought to me from clients, prospective clients, partners and others. Feel free to make a suggestion and please comment. I want to know what you think…not only about this entry, but anything I may post in the future.
Thanks for reading this and I look forward to being in contact with you in the future.
The Real David Henry