If you follow me at all, you’ll know that I ALWAYS say that content is always king when it comes to video. Good content is a must for video success.
While content is VERY important, it’s only part of video success. There is a process that I teach to make sure the video produces the best results. This process also helps make sure the content is on target. I have four steps or four pillars of video marketing that I teach my clients. Like legs on a table, the video platform does not stand up well (if at all) if one or more of the pillars is not in place. Watch the video below for the rest of the story.
Let me know what you think. Leave me a comment below.