I’ve already discussed the first step in beginning with video. If you missed that post, scroll down. In that, I give you some ideas – and, hopefully, motivation – to get started. Today, I’m going to talk about some bigger picture ideas.
Yes, I said below that you should only focus on one video at a time. BUT that doesn’t mean you shouldn’t look at the big picture of what you are creating. For your video marketing to become effective, you are going to have to create more than one video. In fact, you are going to have to create many.
It’s important to have an idea of where you are going with your videos and you should create a flow or map that outlines what you are going to cover (topics), how they will be presented (type of video), and how often you will distribute your videos.
So that this doesn’t seem overwhelming, you don’t need to be thinking about EVERY video you will create this year or in the next five years. What I want is for you to map out the next 5-10 videos. Have an idea of what you’re going to do. It may be a 3-part series on the basics of social media marketing, followed by a 5-part series on how to write killer copy, followed by a video on the latest trends and another video on the hot topics in your industry.
What is important is that you have a plan outlined. This will do two things: one it will keep you focused moving forward; two, it can show you how you may be able to produce several of those at the same time and save time and money. Even though I did say to focus on one video at a time, that doesn’t mean that once that video is shot that you can’t be working on the next. Further, you may be shooting at an event where there is so much potential content that you simply have to gather as much as you can, knowing it will be the content for several videos.
The take away is to look at the big picture when planning your videos. (You didn’t think you were done with one video did you!) There should be a strategy in place that takes you from one video to the next and so on. It will save you time, money and will keep your video strategy moving forward.
As always, feel free to share your thoughts below. I look forward to hearing from you.