Google+ Pages And Why They Are Important for Your Business

On Monday, Google+ announced that it opened up its Google+ pages for brands and companies.  For the uninitiated, this allows you to create a page for your business similar to the page you may have for your company on Facebook.   You may be asking yourself why you should care or why this is important.

Well, the obvious reason is because it’s Google!  Having a Google+ page will impact your search results and search rankings, because everything Google does with their own companies has an impact on search.  And anything that has an impact on search impacts how people find you on the web.  And anything that impacts how people find you on the web impacts your business and sales.

You may see a bunch of stories that were written following Google’s announcements about people complaining about the Google+ pages.  While some of the complaints may be valid, I’m going to tell you to ignore them.  Go and create your company Google+ page now!  Google+ pages will definitely change in the next 90-180 days, meaning that most of the complaints will likely be addressed.  In the meantime, having that page will be important to your search optimization and search rank.

You may have recently read that Google is working on more deeply integrating YouTube into Google+.  This points to the growing importance of Google+.  And if you’ve ignored Google+ up until now, it’s time to start to pay attention.

I have used Google+ since it was in Beta.  To be honest, I never felt the connection or traction with Google+ that I did with Facebook.  That may be because many of the early adopters were other marketers trying to figure it out.  It didn’t have the same feeling as Facebook.  And it’s important to note here that Facebook is still WAY bigger than Google+.  (Facebook has about 800 million users worldewide to Google+’s 40 million.)  These announcements though tell me that Google+ is becoming more important  and is stepping up their game to compete with Facebook.  I can only guess that Google has more announcements coming.  It’s obvious that they want Google+ to compete strongly with Facebook.

So, while we can’t tell when that will happen (or even if it will), for now, I encourage you to create your Google+ page.  I certainly can’t hurt you in any way, and is more likely to help you in several ways.

Let me know when you create your page…and post the url here.  It would be great to have you in my circles.

Thanks for your support.  Until next time.

The Real David HenryThe Real David Henry

 

The Bigger Video Picture

I’ve already discussed the first step in beginning with video.  If you missed that post, scroll down.  In that, I give you some ideas – and, hopefully, motivation – to get started.  Today, I’m going to talk about some bigger picture ideas.

Yes, I said below that you should only focus on one video at a time.  BUT that doesn’t mean you shouldn’t look at the big picture of what you are creating.  For your video marketing to become effective, you are going to have to create more than one video.  In fact, you are going to have to create many.

It’s important to have an idea of where you are going with your videos and you should create a flow or map that outlines what you are going to cover (topics), how they will be presented (type of video), and how often you will distribute your videos.

So that this doesn’t seem overwhelming, you don’t need to be thinking about EVERY video you will create this year or in the next five years.  What I want is for you to map out the next 5-10 videos.  Have an idea of what you’re going to do.  It may be a 3-part series on the basics of social media marketing, followed by a 5-part series on how to write killer copy, followed by a video on the latest trends and another video on the hot topics in your industry.

What is important is that you have a plan outlined.  This will do two things: one it will keep you focused moving forward; two, it can show you how you may be able to produce several of those at the same time and save time and money.   Even though I did say to focus on one video at a time, that doesn’t mean that once that video is shot that you can’t be working on the next.  Further, you may be shooting at an event where there is so much potential content that you simply have to gather as much as you can, knowing it will be the content for several videos.

The take away is to look at the big picture when planning your videos. (You didn’t think you were done with one video did you!)  There should be a strategy in place that takes you from one video to the next and so on.  It will save you time, money and will keep your video strategy  moving forward.

As always, feel free to share your thoughts below.   I look forward to hearing from you.

David HenryThe Real David Henry