I’m often asked for the first step people should take to start with video. The answer is simple: do ANYTHING! The biggest thing that holds people back is over thinking it and the process. It seems overwhelming to many, and complicated. Let me let you in on a little secret…it’s not complicated and it’s not a big deal.
Yes, learning how to make really great videos does take some practice, but getting good at anything in life takes some practice. The first step, though, is to start.
So, what’s the first step? Just go and shoot a video. Find a subject that excites you and/or about which your are passionate. Then just go shoot a minute or two. Once that is done, you’re on your way. You can then look at what you’ve done, critique it, and make improvements for the next time. Yes, there will be a next time!
If you’re a company looking to get started in video, then the first step could be simply to meet with a producer or company that can help you get started. I find that most companies over think video. I’m not saying that there shouldn’t be a strategy, but I’m saying is that you don’t need the perfect strategy in place to take the first step. There are plenty of resources available that will help you refine your strategy (or, even, help you develop it!).
With the availability of low-cost cameras, anyone can get started. It may not be the camera you end up using for the final product (although it can be), but it will get you capturing video, it can be a great means to practice…and again, it will take you past the first step.
As you probably know by now, YouTube is the 2nd largest search engine. If you’re not using video, you are behind the curve. The amount of video uploaded to YouTube on a daily basis is staggering. If you are hesitating, trust me, your competition is not! So take out your camera, your iPhone or whatever other device you already own to take video and go DO IT! You’ll be happy to have taken the first step. Usually, that is the hardest part!
Let me know if you have any questions or comments. As always, it’s great hearing from you.