What do Google, Keywords and SEO have in common?

The short answer is EVERYTHING!

Whether you realize it or not, how you rank/appear on a Google search makes an impression on the person that is searching for you.  It’s the digital version of what you look like when you meet someone. Remember the saying “first impressions aren’t everything, but they are 90% of the impression a person has of you”  The same goes for the web and how you are seen on the web.  The impression you give when someone searches for you means something…whether consciously or subconsciously.

Your search engine optimization (SEO), your keywords and your strategy have everything to do with your Google rank and your first impression.

We hear from SO many people that they aren’t worried about their rank on Google because that’s not how they get their business.  That is the WRONG approach.  Even if every bit of your business comes from referrals, you can bet your last dollar that the vast majority of those referrals search for you on Google before they call.  Think about it.  You probably do the EXACT same thing when someone gives you a referral.  And it’s not just your website that leaves an impression…it’s you, as well.

Many companies have very little search engine optimization (SEO) strategy in place.  A cursory look at a website shows us that in less than a minute.  We can see quickly if you have an SEO strategy in place…and so can anyone else who knows what they are looking for.

Companies also use very generic keywords that lump them in with everyone else.  How do you think you’ll cut through the clutter with a keyword like “attorney”, “attorney at law”, “financial planner”, “dentist”, or “insurance specialist”?  It sounds crazy, yet that is what people do.  You need to set yourself APART from everyone else.

I encourage you to develop a search engine optimization (SEO) strategy immediately.  You may also want to look at developing a search engine marketing (SEM) strategy.  Both should be results-focused…meaning they need to actually accomplish something for your business.  After all, what’s the point in having a website if it’s not doing anything to help you get more business?

Let me know if you have any questions or want to discuss this in more detail.  I look forward to your comments.

Until next time…

David HenryThe Real David Henry

What is the first step to Video?

I’m often asked for the first step people should take to start with video.  The answer is simple: do ANYTHING!  The biggest thing that holds people back is over thinking it and the process.  It seems overwhelming to many, and complicated.  Let me let you in on a little secret…it’s not complicated and it’s not a big deal.

Yes, learning how to make really great videos does take some practice, but getting good at anything in life takes some practice.  The first step, though, is to start.

So, what’s the first step?  Just go and shoot a video.  Find a subject that excites you and/or about which your are passionate.  Then just go shoot a minute or two.  Once that is done, you’re on your way.  You can then look at what you’ve done, critique it, and make improvements for the next time.  Yes, there will be a next time!

If you’re a company looking to get started in video, then the first step could be simply to meet with a producer or company that can help you get started.  I find that most companies over think video.  I’m not saying that there shouldn’t be a strategy, but I’m saying is that you don’t need the perfect strategy in place to take the first step.  There are plenty of resources available that will help you refine your strategy (or, even, help you develop it!).

With the availability of low-cost cameras, anyone can get started.  It may not be the camera you end up using for the final product (although it can be), but it will get you capturing video, it can be a great means to practice…and again, it will take you past the first step.

As you probably know by now, YouTube is the 2nd largest search engine.  If you’re not using video, you are behind the curve.  The amount of video uploaded to YouTube on a daily basis is staggering.  If you are hesitating, trust me, your competition is not!  So take out your camera, your iPhone or whatever other device you already own to take video and go DO IT!  You’ll be happy to have taken the first step.  Usually, that is the hardest part!

Let me know if you have any questions or comments.  As always, it’s great hearing from you.

David HenryThe Real David Henry